Media appearances

The time has come. The microphone and camera are all set. The host is greeting the viewer in a natural and funny way, while making a joke and presenting the guest – you. You wonder how the host does it. He is so relaxed and natural in a situation where you lose your mind. Is there a way to feel the way the host does?

Media appearances are very stressful. Despite the fact that you can be sure that there is no serious risk that you face, just the fact of being aware of how many people are looking at you can be paralysing, especially if your self-esteem is low. Remain calm. You cannot learn this skill. It is, in fact, a big challenge that will require hard work, mainly work on yourself and on how you cope with assessment made by others. You will need to work on your self-esteem. It is worth emphasising, and this is something that will give you some comfort, that even popular professional speakers and presenters experience stage fright before appearances. It is a natural reaction in your body. Properly portrayed and used stage fright can contribute to your success. We will help you change this perspective.

You will find out what communication tools to use, how to attract the attention of your viewers, how to retain it at a relatively high level and what to note in terms of the outfit, gestures and behaviour. This is a training course full of hands-on guidelines resulting from many years of experience in work for nationwide media (e.g. TVP 1, POLSAT, Radio ZET).

DO YOU KNOW?

  • how to build a professional image during appearances in the radio or on television?
  • how to build your credibility?
  • how to ensure that the message is consistent?
  • how to convince others to yourself?
  • how to build authority, confidence and trust?
  • how to keep attention of recipients?

BUT ALSO

  • how to use the first impression effect in a conscious way?
  • how to control your voice?
  • how to cope with stage freight and reduce stress?
  • how to react to difficult and surprising questions?
  • how not to let others provoke you?
  • how to adjust your dress code to the characteristics and specifics of the presentation?

IF YOU HAVE PROBLEMS WITH THE ABOVE, YOU ARE MORE THAN WELCOME TO TAKE PART IN THE TRAINING THAT WILL

MAKE IT POSSIBLE FOR YOU TO

  • feel more confident during media appearances,
  • attract attention and interest of the audience in a better way,
  • take control when cooperating with a journalist.

YOU WILL NO LONGER

  • sabotage your actions during media appearances,
  • worry whether who you are will be sufficient to attract attention,
  • combat stage freight in a way that only increases it.

YOU WILL DEVELOP

  • the ability to control non-verbal elements of the message,
  • the ability to transfer information clearly and thoroughly,
  • the ability to build a consistent image during media appearances.

TRAINING PROGRAMME

  • The key principles of psychology of communication.
  • Discoveries of cognitive psychology vs. effective commutation.
  • “Buckle up” ­– or how to adjust your mentality. This section is prepared based on the assumptions of Acceptance and Commitment Therapy.
  • Stage freight – how to cope.
  • Being natural – the ability to be yourself and building a consistent message.
  • Developing self-confidence.
  • Methods of building authority and self-credibility.
  • The first impression effect.
  • Working on your voice, diction and articulation.
  • Methods of attracting attention of the audience.
  • Persuasion – methods of generating impact during public appearances.
  • Methods of coping in difficult and unexpected situations.
  • Selection of proper dress code to a situation – a method for building an image of an expert.
  • Practice of participating in TV, radio and press interviews.
  • Practice of behaviour in front of a camera and in a TV studio.
  • Personal development programme based on coaching techniques and tools.
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Marcin Mańka
Academy of Image and Communication

ul. Grażyny 15/130A
02-548 Warszawa

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