Psychology of intention
i.e. what you get is what you give

The lecture is a presentation of the power of intentions in business, which is specifically important in teams and in roles where contact with the customers is the basis of the job. The intention, meaning your approach, is the best way to outstanding customer service and effective sales. It allows to build long-term relations with recipients that will make the customer want to return. The acquired knowledge will also be useful in personal life.

We assume that a fast, simple and effective method of improving the quality of communication is work on the basic level, namely the level of intentions. Your approach to another person in a given situation is the reason why you want to make your best effort to satisfy that person (in this case it is the customer). Your intentions impact emotions, while emotions are quickly and unconsciously passed on to the outside and received by people you come into contact with.

As a result, the recipients quickly sense your intentions, whether consciously or not, and even experience similar states as a result of mirror neurons being activated. If you smile, most likely that smile will be returned. The psychology of intention is a great recipe for building a company image, high quality of sales and customer service, as well as simple human relations.

Present yourself
self-presentation and making a good impression on others

Self-presentation is a very deeply rooted mechanism that makes social life easier. It is an element of the daily life of everyone even of someone says that they do not care what others think of them. A number of studies allow to look at self-presentation and image building in a systemised way, showing that they can be used effectively in work.

The psychology of communication and psychology of social impact provide a great basis for developing a consistent image that, combined with some naturalness, will be the reason why you make a positive impression more often. During the short lecture, you will find out and experience how fast your image impacts the opinion people around you have relating to yourself. If you represent a company, this opinion will be immediately transferred onto the company’s image. Hence, it is worth to care for what customers and business partners think of you.

Emotional autopilot
probably the fastest and best method for improving communication skills

Work and contact with different people require us to be flexible, communicative and to be able to cope in difficult and conflict-generating situations that occur as a normal part in every relationship. Building positive relationships allows to integrate a team and as a result, to achieve better results. However, in order for this to happen, one needs to manage the non-conscious aspects of the behaviours.

There is a big variety of training courses on communication and most of them focus on complicated explanations on how to look the speaker in the eye, how to stand and make gestures, or speak, instead of starting from what is inside, meaning the emotions. You can ask yourself a question: what is the point of taking care of your inner self if what you need in communication is to get along with someone. It is true but in order to succeed, you have to learn how to talk to yourself first. You have to feel good in your skin and learn to like yourself.

This will allow you to interact with others without complexes. With such a basis you can move onto learning the art of communication. And here, you will reach what is best in the method I developed – you do not have to learn any complicated schemes of behaviour which will only make you look unnatural. All you need is to give into a given emotion, meaning to show it in a natural way which will result in an immediate and unaware adjustment of the speech, tone of voice or body language to the messages you send, and hence affect the recipients quickly.

“Relax, take it easy”
that is how the ability to work with emotions and stress can bring about better effectiveness, job satisfaction, and satisfaction in private life.

Less than 15% of Poles give themselves a positive opinion about their abilities to use stress in a positive way, and almost 80% would like to learn how to use stress better. 98% of Poles declare they are under stress, including nearly 2 out of 3 at least once a week.
source: GFK, 2016
Bottling up intense emotions and worrying about everything around bring about a drop in the number of lymphocytes in blood, and also weaken their activity. Even a single episode of acute stress destroys newly formed cells in the brain.
source: source: Rosalind Franklin University in Chicago
People who had experienced acute stress at their place of work, but had not gone through severe traumas or serious diseases, had clear changes in their brains, similar to the ones that occur in people having PTSD.
source: Stockholm Brain Institute

Pressure and stress, stress and pressure, responsibility, little time, lots of things to do, different opinions at work and arguments at home, demanding projects, physical and mental strain, still more and more. Today’s world demands we be fit, committed, quick and have abilities to do many things at once which have never been the case earlier. This all is very straining. The key to function more fully and more efficiently is to understand the mechanisms controlling emotions, stress, and also to be aware of one’s own abilities and inabilities to this end. This will aid in efficiently managing in daily work and life, but also in extraordinarily emotionally difficult moments. Being short of the ability to cope with stress may bring about particularly serious health complications. If you do not believe, ask your family doctor.

Instead of treating…start preventing!
During this lecture, you will get to know stress working mechanism, the types of stress, you will find out how stress affects your health, what psychoimmunology is and, what’s the most important, how to cope with stress effectively and safely.

Marcin Mańka
Academy of Image and Communication

ul. Grażyny 15/130A
02-548 Warszawa

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